Not every product marketed as “eco-friendly” genuinely is, and knowing what to look for helps you avoid greenwashed marketing.
Check the ingredient list
Genuinely eco-friendly products list their ingredients transparently, vague terms without specifics are worth questioning.
Look for genuine certifications
Recognised environmental certifications carry more weight than a product simply using green packaging or leafy imagery.
Question vague claims
Terms like “natural” or “green” aren’t regulated the same way as more specific claims, look for actual substantiation.
A practical shortcut
See our eco-friendly cleaning guide for products we’ve already vetted for genuine effectiveness and safety.