Branded and generic cleaning products often use surprisingly similar core ingredients, worth understanding before assuming brand names mean better results.
Where they’re similar
For everyday cleaning, generic products frequently match branded performance at a lower price point.
Where branded may have an edge
Specialised formulas for specific problems sometimes see genuine R&D investment reflected in better results.
Testing for yourself
Trying a generic alternative for routine tasks is a low-risk way to see if the difference is genuinely noticeable for your needs.
Skipping the comparison shopping
Our cleaners already use effective, well-tested products, see our products and equipment guide for more.